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will force you to spend a day in bankruptcy court. That's because
without a plausible and relevant-to-them WHY, people don't care about
the HOW. by Our claims that "advertising works" reflect an
unwillingness to look rather more closely at the "evidence" touted by
the various bodies representing advertising (and media) self interest!
It would appear that sometimes a decision taken by Media/Agency/Client
is so lacking in common sense that the only appropriate reaction is to
bang one's head against a brick wall. However a blinkered advertising
campaign, such as Hondas, is so bad that the outcome can be truly
toxic. by Advertising is a form of mass communication with the public.
It is usually one sided i.e. from the company to the buyer/potential
user of the product. It is a form of communication that typically
attempts to persuade the potential customers to purchase or consume
more of a particular brand of product/services. As rightly defined by
Bovee, "Advertising is the non-personal communication of information
usually paid for and usually persuasive in nature about products,
services or ideas by identified sponsors through the various media."
Advertising an important tool of communication is use to promote
commercial goods and services, it can also be used to inform, educate
and motivate the public about non-commercial issues such as AIDS,
Don't drink and drive, Polio, Save water, electricity, animals and
trees etc. "Advertising justifies its existence when used in the
public interest - it is much too powerful tool to use solely for
commercial purposes." - Attributed to Howard Gossage by David Ogilvy.
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January 22 Dogecoin Reddit Risk Account , Code C'est Quoi How
Machine Works Comprar Em Queda Could Be Regulated, Pizza Live
Zuckerberg Use Account Sign Up To Gmail Keeps Dropping Leaves,
Bitcoin When it comes to advertising your products, services or home
based business opportunity, whether online or offline, the two most
important words to keep in mind are WHY and HOW. Not only that, but
the order in which you use them could very well determine whether your
advertising results will enable you to spend a month at the beach or
will force you to spend a day in bankruptcy court. That's because
without a plausible and relevant-to-them WHY, people don't care about
the HOW. by Our claims that "advertising works" reflect an
unwillingness to look rather more closely at the "evidence" touted by
the various bodies representing advertising (and media) self interest!
It would appear that sometimes a decision taken by Media/Agency/Client
is so lacking in common sense that the only appropriate reaction is to
bang one's head against a brick wall. However a blinkered advertising
campaign, such as Hondas, is so bad that the outcome can be truly
toxic. by Advertising is a form of mass communication with the public.
It is usually one sided i.e. from the company to the buyer/potential
user of the product. It is a form of communication that typically
attempts to persuade the potential customers to purchase or consume
more of a particular brand of product/services. As rightly defined by
Bovee, "Advertising is the non-personal communication of information
usually paid for and usually persuasive in nature about products,
services or ideas by identified sponsors through the various media."
Advertising an important tool of communication is use to promote
commercial goods and services, it can also be used to inform, educate
and motivate the public about non-commercial issues such as AIDS,
Don't drink and drive, Polio, Save water, electricity, animals and
trees etc. "Advertising justifies its existence when used in the
public interest - it is much too powerful tool to use solely for
commercial purposes." - Attributed to Howard Gossage by David Ogilvy.
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